According to studies, people are more attracted to anything that has eye-catchy visuals than boring texts which aren’t eye-pleasing at all.

It is a powerful means of distributing messages to a large audience in a brief period. It can be used to persuade and engage with the potential audience giving them good knowledge about the company and the brand.

Planning and scripting for training video production requires careful planning and undivided efforts and focus.

Here are a few steps you can work with while planning and scripting for a video.

1. Define objective
   While working on planning and scripting a video, the individual must focus on deriving the objective of the video first instead of just jumping on the shooting part. The objective of shooting a video is the first and foremost step while planning for it. This is a step where you derive what you want to tell people about your company or the brand and what outcome you are expecting from your potential audience.
2. Identify the target audience
   Aimlessly making videos for the audience you have no idea about, won’t make any difference. Before jumping onto the video one must figure out what kind of audience they have. You can know who your target audience is by considering their background, their knowledge, their preference, and any other special needs they may have. This will help in tailoring and shaping the video as per the needs and understanding of the audience.
3. Create an outline
   Once you know the audience, their preference, and the objective of the video, it’s time to create an outline for the video. Develop an outline focusing on topics and sub-topics of the video. The outlines are created to make sure that the entire shooting process moves smoothly as per the outline.
4. Write the script
   While writing a script, one must make sure that the introduction of the video should be catchy enough to hook the audience till the end. The script should be broken into sections so that it is easy to digest resulting in better understanding. Simple language should be used avoiding jargon that can confuse the audience and result in losing the interest of the audience. The script should be in a conversational tone to keep the attention of the audience intact. If necessary, simple examples and case studies can be used for better understanding including instructions, and quizzes to keep the audience engaged and interested. While ending the script a summary should be included with a CTA (call to action) button should be added for the audience.
5. Visualize the content- The individual must be determined to use visuals to accompany the script as it is a real game changer as mentioned earlier. The visuals should include slides, demonstrations, animation, and live-action videos for better connectivity with the audience. One thing that should be kept in mind is visuals should align with the script.
6. Plan the production- Outline the technical aspect of video production which includes:

Location- The location where the video will be shot should be booked in advance keeping the lights, themes, and acoustic of the video in mind. The location should be in alignment with the concept and objective of the video.

Equipment- make sure that the right types of equipment and the right experts are there to shoot. Cameras, microphones, lights, and other technical equipment are well-determined in advance.

Talent and crew- The person who is going to appear on the screen, such as presenters, and actors, should be well prepared also considering pre-production and post-production crew are also available.

7. Film and edit- Now that everything is planned, capture the video footage as per the outline and the visuals decided. Make sure that the lighting, sound, and frame are ideal for the shoot. After the shoot, the editing of the footage must take place, and the sound, lighting, extra clips or unnecessary clips should be removed, giving a seamless video as output.
8. Finalize and distribute- This is the last step following the responsibility of final revision and edits with the necessary logo, designs, subtitles, and other branding elements for more brand interaction, after the final edits are done, the distribution part will begin focusing on social media and other digital platforms.

Having a team that is outstanding with whatever they do and are proficient with the planning and producing of a training video. Media Designs has been in the industry for over 21 years, and we are beyond proud to say that the satisfaction of our customers has been our first priority and we make sure that it remains the same.

Team MEDIA DESIGNS had the opportunity to work with various renowned companies like DANA India, Anand Group, Schneider Group, Asian paints, Hitachi, Nagata, profine group, Bikanervala, AIMIL, Kamdhenu, Delhi university(DU), DTU and many more.

The post Step by Step: Planning and Scripting for Training Video Production appeared first on Media Designs.

What is Chroma Setup?

Chroma setup is a setting in which in front of a solid color, that is setting up a green or blue backdrop that is prepared using color fabric or painted wall, we film a person or we can add visual effects in front of it. Following shooting against a chroma backdrop we can remove or key out that color from the scene during the process of post production, replacing it with the background or visuals of our choice. This process is considered as the Chroma Setup or Green Screen setup.

In movies, TVC’s we see highly commendable visual effects job by the makers or post production. This seems like a lot of effort and usage of highly advanced and expensive framework. Which seems like it can be out of our budget or our filming skills.  We might not need the  shadow of a million dollar movie studio but some really budget friendly techniques to access this setup. Such techniques are frequently used by:

1. Photographers
2. Presenters
3. You Tube Influencers
4. Vloggers
5. People on zoom, etc.

Setup Aspects

. Proper green screen adjustment: Make sure that you are using a proper green wall or green cloth, and you have suitable shooting surroundings. It will help you to ease your efforts and make sure you optimize your end product for good results.

. Color Preference: Specifically green color is considered more appropriate rather than the blue so that the background screen color can be easily differentiated in comparison to others aspects in the shot.

. Surface Consideration: Another important aspect regarding the setup is smooth surface. It might create a problem if any wrinkle or color degradation is present on the background. The satisfactory output we are aiming from the shot might not be possible due to that.

. Shadow Avoidance: A proper distance has to be maintained by you and proper lighting adjustment has to be done so that shadows can be avoided to occur during the shoot.

. Background Matching:  If we are using a sun-filled or bright background, it is important to fulfill the lighting aspect as closely as possible. This will enhance the color presentation, quantity including direction of the light source inside the shot.

. Proper Distance:  You need to maintain proper distance from the green screen so that the green color does not spill on the border of your subject.

. Steady Camera: There has to be steady camera movement while filming so that no fluctuations and pushing in and out effects can harm the shot.

. Precise Focus: For a perfect shot, camera focus has to be sharp as the blurry images might have a green hue. While assuming the background plate is in focus an out-of-focus subject will stand out even more beautifully

These aspects has to be taken care of if we want to setup a perfect representation of Chroma setup. These are some really affordable and easy setups and these will help you to reach to the perfection of the shot with the ease of low budget and your skills.

The post How to create Chroma Studio in low budget appeared first on Media Designs.

In this article we are going to discuss why product photography matters so much in eCommerce and how it can help your business succeed!

What is eCommerce product photography?
Product photography is the process of taking professional photographs of products for use in advertising, marketing and other forms of visual communication. It is an art form that requires knowledge, skill and experience to achieve the best results.

Product photography can be used to promote your brand online or offline through print materials, digital media (e.g., social media), video content creation, etc. Product photography is not only essential for your sales but also for advertising. Product photography is an important tool for both selling your products and attracting attention to them. A well-shot product picture can capture the product’s features more effectively than a simple listing of its specification, help you stand out from the competition and get more attention from potential customers.

Product photography is a key part of your brand image, which can have a significant impact on how people perceive you as an eCommerce company. Your products are the very foundation of everything that happens after they arrive at their destination— and they need to look good in order to do so!

Lifestyle vs product photography

If you’re selling a lifestyle, it’s more about the lifestyle. Lifestyle photography is more about capturing what your customers are doing in their day-to-day life, rather than just posing them with a product and having them look cool. Product photography on the other hand focuses on showing off the features of your products so that customers can see how they work and why they need those features. It’s technical, focused and scientific—not artistic or creative. You need to get creative with your product photography

Product photography is important for ecommerce because it’s the first impression your customers have of your product. Your customers will be looking at the images on their screens before they even touch or try out your product, so it’s essential that
you get them right!

Product photography can be divided into two types: lifestyle and product photography. There are different reasons why people choose one type over another, but generally speaking, lifestyle photos are more likely to attract buyers who want a feel-good experience rather than something practical like buying shoes online. On the other hand, product shots tend to appeal more towards those seeking information about what’s inside each box and what functionality it provides—which makes sense if we consider how many products come in boxes today!

Understanding why product photography is an important part of your e-commerce business—and then acting on it to improve sales, revenue and profits—can make all the difference. The right product photos can be a huge boost to your e-commerce business, so what are you waiting for? Start today

The post The Importance of Product Photography in eCommerce appeared first on Media Designs.

5 proven ways to boost your online presence through corporate films –

Easy to get:

Videos are one of the simplest way of making someone understand your message because you do not know whether your customer is able to read your message or not and it’s not just about reading because sometimes people tend to get your message wrong even after reading it. So presenting a video based on your message can make them understand clearly.

Social media coverage

Most of the people around the world are on different social media platforms so if you want to reach to the mass just upload your content over there with correct hashtags and titles. Since many of the social media platforms accept photos and videos for uploading, it becomes pretty easy for a filmmaker to make a corporate film with a creative idea, post on the company’s handles and reach to the mass.

Video impacts better

In today’s world all of us are very busy and each of us wants to do every work as soon as possible. This is why writing a long text document about your product for the customers will not help you to fetch more audience as making a short and informative video will do. Corporate films give you a better experience of the product than reading a long lengthy text.

SEO Ranking

SEO stands for Search Engine Optimization which is basically the position that a website holds in the search engine result’s page. A video is more engaging than a text or an image which results in more people clicking on it and viewing resulting in better SEO rank. Through this company can easily make their marketing better.

Innovative delivery of the message

Nowadays people have a very short time span of concentration, they easily get bored so if you want to engage your customers for a long time then you must give your message in an innovative way that has an impact on them. Corporate Filmmakers make films while keeping in mind about the audience they are targeting so they know how they can present your message as well as your product in a creative manner which will have a long lasting impact on the customers.

The post How corporate film boost your online Presence appeared first on Media Designs.

5 Most common mistakes Corporate Film Makers make that could ruin your corporate video –

1. No Clear message – Sometimes, too much information can bore the audience so information must be delivered in short and brief manner. The best method is to have a written script to deliver your main idea. Also, one should keep in mind that simple and easy language should be used in order to make your audience understand the same message which you are trying to convey.
2. Know the Audience – A bad story did not keep the audience engaged as a dull and boring story loses the attention of your audience easily. To grab the attention of your audience you should incorporate ideas which will have an impact on them so that they not just only see your video but also understand your intended message. Try to do a little survey so that you also get to know what basically your audience want or expect from you.
3. Shooting – Do visit your shooting location for once so that you become aware of every parameter which will be involved in shooting of your video so that you do not have to make any last minute changes. Try to shoot your video with different angle in different places to make your video more appealing and attractive. Capture some additional footage and mix them up. One should use professional camera to get better results.
4. Budget – One of the most important factor that determines the quality of your video is Budget. Sometimes due to low budget Company just hires a freelancer who has all the equipment to make their video but it may happen that they might not make something good because obviously a single person cannot do many things at one time so you must prefer company of professionals to make your video. Remember, if you want an amazing video you should first decide a reasonable budget and then plan things accordingly.
5. Video Length – You must stick to the time period according to your format of the video. Different formats have different time periods like TVCs goes in seconds, social media videos are generally 1-1:30 minutes long and the list goes on so first you need to specify the category of your video. Always try to integrate your message in short time rather than a 15 min video.

The post 5 Most common mistakes Corporate Film Makers make that could ruin your corporate video appeared first on Media Designs.

DETAILED ORIENTED

Anyone can capture a photograph but not all of them are worthy to get captured and here’s why professional photographers play an important role because they know what to capture and what to not. They have an eye for detail with which they can see things which a normal person may not be able to see.

CREATIVITY

Creative minds have creative ideas. If you want to be an artist you need to have a sense of creativity within you. Professional photographers know how they can come with the best even when they have very limited access to things.

TECHNICAL SKILLS

You are creative and detail oriented but if you do not possess the required technical skills of handling a camera and other additional things then those qualities may also go to waste because a slight change in camera settings can change your photograph entirely. When it comes to promote your brand or product you would not want to mess with your photograph as it will have a direct impact on your product as well as your company and hiring a professional will definitely reduce and sometimes eliminate this risk.

PERSISTENCE AND PASSION

While performing and learning an art you need to be persistent and passionate. If you are not giving your best and doing it in a hurry just for the sake of doing it then it will probably show in your work but the professional photographers are passionate and persistent about their work because they are trained in that way.

KNOWLEDGE OF STORYTELLING

A picture is worth a thousand words but not everyone has that ability to convey those words clearly. Only few people have the correct knowledge of storytelling and photographers are one of them. They can convey an entire message with just one click without even providing a caption for it because people can easily grab what they are trying to tell them.

The post Why You Should Hire a Professional Photographer appeared first on Media Designs.

‘Creating the aura and emotions, the art of music logo gathers more power when used in unexpected ways.’

Music is an indispensible part of our lives, it is deeply involved in everything we do and consume.  You wouldn’t even travel nor have your food without listening to music, this is because music creates emotions, mood, and brings people together.

Music brings value to a brand, for its identity and engagement. To win the war of consumer attention and to develop a genuine connection with their consumers when used correctly music creates an emotional connection that boosts brands’ recognition, creates buzz beyond the brand’s main services and make it a lifetime remembrance, for instance, brands such as Britannia and Nescafe have used signature music to set their brand’s identity apart from the noise of advertisement industry. Brands such as Airtel also used music strategy to portray its identity as a youthful brand.

Music logo helps people to remember the brand just by its signature music, for instance, when you hear the music of Nokia mobile phone, your mind instantly clicks and remember the phone as the strongest cell phone body. Each version reinforces the sound logo while keeping it fresh. Quite same like what Intel has managed to do with its pammmmm-pam-pam-pa-pammmm chorus.

The most unforgettable advertisement is of Nirma washing powder that we are listening from more than a decade. The brand might not be nuanced as what other washing powder brands are these days, but the ad has something special that no other brand has is its jingle. It is one of the rarest cases where the jingle overshadows the visuals that accompany it.

Music logo is one of the best techniques for brands to stand out and resonate with their consumers in a cluttered world. In terms of the purpose music may play, choice of music logo can emphasize on a brand’s message and demonstrate its personality. Music represents who a brand is and what it wants to become.

The post Music logo for your brand appeared first on Media Designs.